Case Study: PR Packs a Punch With Spokesperson Laila Ali in Knockout Campaign for the American Kidney Fund

Cone and the American Kidney Fund’s “Pair Up: Join the Fight to Prevent Kidney Disease” campaign launch event in NYC’s Times Square engaged the public with free health screenings. Photo courtesy of Cone Communications Organization: American Kidney Fund Agency: Cone Communications Timeframe: April 2010 - Sept. 2011 Kidney disease is a serious and increasingly common condition that affects as many as 31 million Americans. Because its symptoms can go undetected for years, the disease is often referred to as a silent killer and can lead to heart attack, stroke, kidney failure and even death if left untreated. Yet, with proper detection and care, most cases could be prevented.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.