Seven Things You Will Learn in This Week’s Issue of PR News


1. Photo sharing app Instagram follows Pinterest as the latest hot social platform with a visual focus. (p. 1) 2. In 10 years, the number of AOR relationships has dropped from 50% to 15%. (p. 2) 3. More than 90% of Web users say they have high levels of confidence in “earned media” such as word of mouth and recommendations. (p. 3) 4. Online advocacy actions for animal welfare grew 30.1% from 2010 to 2011. (p. 3) 5. PR helped drive 185,000 student submissions for the Scholastic Art & Writing Awards in 2011. (p. 5) 6. Instagram features filters that users can deploy to make bad photos look pretty cool. (p. 6) 7. Tip for PR job security: Absolutely trust your CEO to do what’s best for the business, or your time may be limited. (p. 8)

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