â–¶ Public Trust in Paid Media Declines, While Earned Media’s Cred Grows: Researchfirm Nielsen polled 28,000 Web users in 56 countries and found that 92% had high levels of confidence in “earned media” such as word of mouth and recommendations, an 18% increase since 2007. However, confidence in paid media, or advertisements, were down. Study findings include: • 70% of respondents were confident in online shopper reviews, a 15% leap in the last four years. • 58% of respondents viewed owned media like brand Web sites as credible information sources, and 50% said the same about opt-in e-mails. • Just 47% of participants held TV, press and magazine ads in the same esteem.
Quick Study: Confidence in Earned Media Up While Paid Plummets; Online Advocacy Soars; Smartphones Propel Web Radio
You might also be interested in:
- Get Emotional and Watch Fans Share Your Content More Frequently
- Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App
- How to Protect Your Brand From Digital Information Leaks
- How LEGO's Global Innovation STEM Award Program Cut Through the Media Clutter
- 8 Video Scripting Tips for PR Pros