Seven Things You Will Learn in This Week’s Issue of PR News

A prime example of “newsjacking” is the “crocodile insurance” offered to President Obama while on a trip to Australia.  Alaska Airlines and Hawaiian Airlines are smaller industry players that use social media to connect with customers. Nathan’s Hot Dog Eating Contest is a prime example of a PR stunt with longevity.  “Activist consumers”—empowered by social media—are demanding more ethical behavior from businesses. In 2011 Barefoot Wine and the Surfrider Foundation teamed up to clean 21 beaches nationwide.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.