Quick Study: Trust in Government and Business in Downward Spiral; Data Deficiencies Hinder Real-Time Marcom Decisions


â–¶ As Access to Information Increases, Trust Decreases: A study by Hill+Knowlton Strategies reveals a significant deterioration of trust in government and business since 2010, as less than one-third of those surveyed trust the government to do what is right (30%), and just 35% trust corporations to do what is right—down from 53% and 45%, respectively, in September 2010. Other findings include: • More than half of Americans (52%) feel they have more access to information about the business practices of corporations, but only 30% feel like it is easier to hold companies accountable for their actions. • 90% of those surveyed cited a “friend or family member” as the most trusted source of information on policy or product issues. In fact, less than four in 10 say they would trust boards of directors (39%), company spokespersons (30%), government officials (30%) or CEOs (30%).

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