Quick Study: Trust in Government and Business in Downward Spiral; Data Deficiencies Hinder Real-Time Marcom Decisions

â–¶ As Access to Information Increases, Trust Decreases: A study by Hill+Knowlton Strategies reveals a significant deterioration of trust in government and business since 2010, as less than one-third of those surveyed trust the government to do what is right (30%), and just 35% trust corporations to do what is right—down from 53% and 45%, respectively, in September 2010.