Seven Things You Will Learn in This Week’s Issue of PR News


1. The “Kony 2012” video not only created controversy, it generated 100 million views in six days. 2. It took 24 hours for NPR’s This American Life to post a retraction to its story on the Foxconn plant in China. 3. Andrew Ross Sorkin of The New York Times was named the most influential financial journalist in a survey. 4. A study finds that more than half of CEOs are on Twitter, while a quarter of them don’t partake in social media. 5. A contest with the top prize of traveling to China with the Duke men’s basketball team helped fuel an alumni campaign by the Fuqua School of Business. 6. Former Ketchum PR exec Walter Lindenmann was named an important mentor by more than one PR Measurement Hall of Famer. 7. Apple stands atop Harris Interactive’s 2012 Reputation Quotient ranking.

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