Quick Study: Americans Put Their Trust in Media—Some Outlets More Than Others; Hispanics More Social Than Other Groups

â–¶ Majority of Americans Trust the Media, Including Online Sites: No longer relegated to trusting the accuracy of their one daily newspaper or watching Walter Cronkite, today the public has a plethora of ways to catch the news. But do people trust online news sites, cable TV outlets, blogs and the like as much as they trusted Cronkite back in the 1960s and ’70s? Yes, according to a Harris Poll taken in Jan. 2012. Looking at trust in general, majorities of Americans (between 60% and 73%) say they trust seven different media outlets to get them news fairly and accurately—including nightly broadcast news and local papers.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.