â–¶ Apple Boasts Best Corporate Reputation: Apple, Google and Coca-Cola are the brands boasting the best corporate reputations among U.S. consumers, says a Harris Interactive study. Polling 17,000 adults, the study found that Apple posted the best returns on four of the six metrics assessed: products and services, vision and leadership, financial performance and workplace environment, securing over 86 points in each field. In the 2011 poll, Google finished on top.
Quick Study: Apple Supplants Google as Brand with Best Reputation; Biz Bloggers Say ‘Authentic’ CEOs Gain Most Respect
You might also be interested in:
- 6 Steps to Help Coordinate a Crisis Response in a Large Corporation
- The Week in PR
- How to Use Social and Traditional Media to Promote Your White Paper
- A Job for Communicators: Just 47% of Workers Receive Diversity Training
- Tips and Tricks to Use Facebook's New Live Video Feature to Boost Brand Engagement