Seven Things You Will Learn in This Week’s Issue of PR News


1. Susan G. Komen’s crisis has the potential to be studied by students for decades—to learn how not to make a crisis worse. 

2. If a story topic is sensitive, talking to a reporter on background only has advantages.

3. Thanks to a group of “power users,” Facebook users tend to receive more friend requests than make them.  

4. Less than half of e-mail communicators encourage social sharing in their e-newsletters. 

5. In 2011, scans of QR codes were up 300% from the year before.

6. The CEA’s Declaration of Innovation campaign has driven more than 15,000 new YouTube views. 

7. CEOs who build sustainable growth have been found to be highly driven yet humble.

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