Quick Study: PR Agencies Report 2011 Revenues to Top 2010 Figures; Across the Pond, SMBs Slow to Recognize Social Benefits


â–¶ Agency Optimism High: A Q4 2011 survey of member PR agencies by the Council of PR Firms finds that 70% reported that final 2011 revenues will be higher than those in 2010. Just 13% anticipate lower revenues. About half of the member agencies experienced double-digit growth, with figures consistent across all revenue categories. Other study findings include: • Over a third (35.5%) of agencies anticipate higher budgets in 2012, up from only 21.

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