Seven Things You Will Learn in This Week’s Issue of PR News 01/16/2012 By PR News 1. A 2011 Netflix consumer price restructuring caused an estimated 800,000 subscribers to bolt from the service. 2. Nearly 50% of community newspaper readers say they never read local news online. 3. Communicators say social signals—likes, tweets, Google +1s—will be key in SEO efforts in 2012. 4. LinkedIn’s 2011 Global Professional Buzzwords campaign drew 430 major media mentions. 5. Yahoo!’s communications research arm, Critical MAS, works closely with marketing for deep research insights. 6. Step 1 in announcing a B2B price increase: send a letter (not an e-mail) to the customer detailing why. 7. McDonald’s’ Facebook fans spend $159.79 more per year than non-fans. Subscribe to PR News PR News Exclusive ContentSubscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This article is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus PR News archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.