Seven Things You Will Learn in This Week’s Issue of PR News


1. In December 2011, the Google+ user base surpassed 62 million people.  2. When media training a spokesperson, it’s wise to consider messaging from their point of view.  3. www.prnewsonline.com/news/Quick-Study-Custom-Content-Usage-Soars-SMBs-Buzz-Over-Social-Media-Hispanic-Group-Tracks-Corporate-Inclusion_15876.htmlThere was a decrease of Hispanics in the C-suite from 8% in 2010 to 7% in 2011.  4. The majority of companies deploy 1-3 people to handle social media duties.  5. After revamping its e-newsletter for broader audience appeal, Cold Spring Harbor Laboratory achieved an open rate of 35.6%, double the rate of related industries.  6. A huge upside to Google+: search relevance and rank can improve dramatically with active use of the platform.  7. In the early 20th century, “public relations” referred to the people who answered customer calls at AT&T.

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