Seven Things You Will Learn in This Week’s Issue of PR News


1. A recent study finds that 61% of companies make at least one social media tool available to some or all employees.  2. Despite a general decline in shareholder value, North American companies expect executive bonus pools to be as large or larger than those in 2010.  3. Nearly all business leaders polled believe CEOs should understand the role of corporate reputation management.  4. Marketing heads say that PR is the hardest communication tactic to prove ROI.  5. A Web site retooled for the fishing masses has attracted 600,000 angler advocates. 6. Effective issue management requires strong organizational and analytical skills.  7. To better define PR, the PRSA crowdsourced close to 1,000 suggestions from communications professionals. 

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