Seven Things You Will Learn in This Week’s Issue of PR News

1. A recent study finds that 61% of companies make at least one social media tool available to some or all employees.  2. Despite a general decline in shareholder value, North American companies expect executive bonus pools to be as large or larger than those in 2010.  3. Nearly all business leaders polled believe CEOs should understand the role of corporate reputation management.  4. Marketing heads say that PR is the hardest communication tactic to prove ROI.  5. A Web site retooled for the fishing masses has attracted 600,000 angler advocates. 6. Effective issue management requires strong organizational and analytical skills.  7. To better define PR, the PRSA crowdsourced close to 1,000 suggestions from communications professionals. 

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications


In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription


Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.