How to Eliminate ‘Crash Blossoms’ From Your Copy

Attention spans are short and getting shorter, long press releases cost more than short ones and most publications have word count limits, so learning how to edit quickly and well is a crucial skill for any communicator. But before you start cutting, consider the crash blossom. Coined when an American editor based in Sapporo, Japan, spotted the headline “Violinist Linked to JAL Crash Blossoms” and wondered, “What’s a crash blossom?,” the term refers to a headline that’s been pared down so far it unintentionally allows for alternative meanings. Classics of the genre include: “Squad Helps Dog Bite Victim,” “McDonald’s Fries the Holy Grail for Potato Farmers,” and “British Left Waffles on Falklands.

Subscribe Now  |  Login

Comments Off

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.