The death of Steve Jobs so dominated the media that news of his passing elevated the visibility of top CEOs overall, finds “America’s Top Companies Reputation Benchmark,” a 10-year tracking study conducted by New York-based PRIME Research. A comparison of October results (black line) and the year-to-date figures (gray line) reveals that CEO share-of-visibility almost doubled while the tone of coverage rose 100%—the strongest performance of the “Management” attribute for the history of the study. Source: PRIME Research (exclusive to PR News)
Media Watch: Jobs’ Death Lifts Positive CEO Coverage
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