Tip Sheet: PR Crossroads: Stay In-House or Hire an Agency?

When considering a large, long-term initiative to raise their profile in the wider market, some companies instinctively think of hiring a PR agency for help. Others may consider staying in-house, hiring extra full-time communicators as needed. The majority of organizations, however, simply don’t know which route is most appropriate. As the president of a PR agency, it’s easy for me to give the canned outsourcing sale, but in reality it depends on a firm’s unique needs, the stage of a company’s growth and, in no small part, on management’s own preferences and biases. Do you feel your communications efforts are at a crossroads and you need outside help?

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.