Tip Sheet: PR Crossroads: Stay In-House or Hire an Agency?

When considering a large, long-term initiative to raise their profile in the wider market, some companies instinctively think of hiring a PR agency for help. Others may consider staying in-house, hiring extra full-time communicators as needed. The majority of organizations, however, simply don’t know which route is most appropriate. As the president of a PR agency, it’s easy for me to give the canned outsourcing sale, but in reality it depends on a firm’s unique needs, the stage of a company’s growth and, in no small part, on management’s own preferences and biases. Do you feel your communications efforts are at a crossroads and you need outside help?

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