‘What’s In It for Me?’ a Positive in Change Comms Initiatives

Managing change is something that we as individuals do all of our lives. Whether we manage it well or terribly, however, is a question for our families, friends and maybe our psychiatrists. When it comes to change within organizations, change management is a mixed bag. The types of events that trigger more formal change management practices vary, but they can run from big—a company merger, a new CEO—to relatively small—a new piece of software introduced to the accounting division, for example. Whether big or small changes, PR pros can add value to the change management process, says Dan Pecchia, president of Youngstown, Ohio-based Pecchia Communications.

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