This may sound crazy, but stand-up comedy has helped improve morale within my firm and win more clients in a very competitive environment. Humor is a powerful differentiator in life. Think about it. You choose your friends, business buddies and significant other based upon how much you like them. So, it should come as no surprise that humor, when properly leveraged, can provide a communications firm with a distinct competitive advantage and boost in workplace morale.
Humor as a Competitive Communications Weapon
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