Ideation Creation: Culture and Clarity Keys to Driving Big Ideas


As “innovation” has become a key buzzword in the business lexicon, the ability for an organization to generate ideas internally has become critical. Today the C-suite is demanding great ideas from all areas of the company. And often communications is responsible for creating and managing the idea generation “engine.” In talking to ideation experts, PR News finds that the generation of ideas often suffers from a lack of clarity around the problem definition; a lack of specific customer knowledge; and a tendency to accept the status quo and make excuses for killing good ideas. To be sure, on the PR agency side, clients are demanding game-changing ideas as well as guidance for structuring their own ideation processes, says Brian Burgess, senior VP of brand and talent at MSLGROUP New York.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.