Add Digital/Social Elements to Crisis Simulations

Crisis simulations and drills are critical to adequate crisis preparation. We advise clients that even the best, most carefully crafted crisis plans are only worth the paper they are written on unless the client engages in a drill or simulation to test the words. Since social media is now an important element in crisis response, it’s important to incorporate the platform and the latest technologies into crisis simulations and drills. Each time we run a simulation, we add more and more social media elements. A recent simulation for a client was probably the richest in terms of social media elements and taking advantage of new technology.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.