When It Comes to PR Agency Bills, Breaking Up Is Not Hard to Do


“The agency/client relationship is just like a personal one—the No. 1 cause of a split is over money,” says Steve Cody, cofounder and managing partner of PR agency Peppercom. At the heart of an agency/client financial rift are bills, bills and bills. And the key to staying together? “Make sure there are no billing surprises,” says Cody.

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