Don’t Just Talk About Ethics—Live Them


A colleague in the industry tells a story of a job interview that may demonstrate something we’d rather not know about PR and ethics. He was interviewing a candidate for an account executive position, and one of the final questions—a standard one he asked all candidates—was, “What would you do if a client wanted you to lie for him?” Most often, he said, candidates would display some sense of being troubled by the scenario, and explain that their integrity was too high a price to pay for any client. Not this candidate. She folded her hands, looked him in the eye and said, “Ethics.

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