Don’t Just Talk About Ethics—Live Them

A colleague in the industry tells a story of a job interview that may demonstrate something we’d rather not know about PR and ethics. He was interviewing a candidate for an account executive position, and one of the final questions—a standard one he asked all candidates—was, “What would you do if a client wanted you to lie for him?” Most often, he said, candidates would display some sense of being troubled by the scenario, and explain that their integrity was too high a price to pay for any client. Not this candidate. She folded her hands, looked him in the eye and said, “Ethics.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.