Management POV: Building a Communications Team, Not an Island

Communicators are enduring increased expectations from business partners, while at the same time facing pressure to cut costs and reevaluate resources. The days of adding staff or increasing agency budgets to address new programs are falling by the wayside. Instead, we’re expected to find more efficiencies in our teams, our tools and our partners. But what happens after you’ve trimmed your department into a lean, focused machine, yet the requests for help continue to roll in? In some cases, PR pros are looking outside their own teams for support, readily tapping into the skills, availability and even influence of other functions and individuals within the company.

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