Management POV: Building a Communications Team, Not an Island


Communicators are enduring increased expectations from business partners, while at the same time facing pressure to cut costs and reevaluate resources. The days of adding staff or increasing agency budgets to address new programs are falling by the wayside. Instead, we’re expected to find more efficiencies in our teams, our tools and our partners. But what happens after you’ve trimmed your department into a lean, focused machine, yet the requests for help continue to roll in? In some cases, PR pros are looking outside their own teams for support, readily tapping into the skills, availability and even influence of other functions and individuals within the company.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.