Management POV: Financial Lessons Learned From the Recession

Editor’s Note: This is the first article in a regular series written by notable PR leaders who will cover key management issues faced by both agencies and organizations. The “snowmageddons” experienced in much of the Northeast earlier this year reminded me of the economic conditions most agencies have been weathering since 2008. And as we’re finally seeing signs of a thaw in marketing budgets, it’s tempting to view everything about the Great Recession as something best forgotten. That would be a mistake. Recession can teach us abiding lessons, particularly about financial management.

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