Management POV: Financial Lessons Learned From the Recession

Editor’s Note: This is the first article in a regular series written by notable PR leaders who will cover key management issues faced by both agencies and organizations. The “snowmageddons” experienced in much of the Northeast earlier this year reminded me of the economic conditions most agencies have been weathering since 2008. And as we’re finally seeing signs of a thaw in marketing budgets, it’s tempting to view everything about the Great Recession as something best forgotten. That would be a mistake. Recession can teach us abiding lessons, particularly about financial management.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.