For many PR executives, the dog days of summer mean figuring out how to get the most bite out of next year’s budget. And because there seems to be a light at the end of the economic tunnel, it might be tempted to add a few communications bells and whistles in 2011 line items. But not so fast. According to one PR executive at a nonprofit, spending for 2011 is “all in a state of flux,” at least at his organization. That’s an assessment that Eileen McComb, director of corporate communications at Benjamin Moore & Co.
Inside a PR Budget: Collaboration, Justification Keys to Success
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