Inside a PR Budget: Collaboration, Justification Keys to Success

For many PR executives, the dog days of summer mean figuring out how to get the most bite out of next year’s budget. And because there seems to be a light at the end of the economic tunnel, it might be tempted to add a few communications bells and whistles in 2011 line items. But not so fast. According to one PR executive at a nonprofit, spending for 2011 is “all in a state of flux,” at least at his organization. That’s an assessment that Eileen McComb, director of corporate communications at Benjamin Moore & Co.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.