Inside a PR Budget: Collaboration, Justification Keys to Success


For many PR executives, the dog days of summer mean figuring out how to get the most bite out of next year’s budget. And because there seems to be a light at the end of the economic tunnel, it might be tempted to add a few communications bells and whistles in 2011 line items. But not so fast. According to one PR executive at a nonprofit, spending for 2011 is “all in a state of flux,” at least at his organization. That’s an assessment that Eileen McComb, director of corporate communications at Benjamin Moore & Co.

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