PR News Pop Quiz: So You Think You Know SEO?


Though critical to any organization looking to drive online eyeballs and sales, search engine optimization tactics and terminology can confound the smartest PR pros. PR News asked SEO expert Lee Odden, CEO of TopRank Online Marketing, to create a quiz that would seriously test your SEO acumen. (Answers below.) True or False 1. Search engine optimization (SEO) is best managed by the corporate IT department.

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