PR Moves From Advertising Support Role to Major Messaging Driver

Traditional advertising often gets short shrift by media pundits who believe digital is the answer. But traditional ad expenditure numbers don’t lie. In Q1 of this year, brands spent $31.3 billion on TV, radio, print and outdoor advertising (says Kantar Media), with digital spend, while growing, just a drop in the bucket in comparison. Yet if the climate is right, the advancement of digital, combined with time-tested public relations outreach strategies, allows PR to heighten the impact of all advertising efforts.

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