The recent improvement in stock market activity is one sign that investors are putting their capital back to work. CEOs are now hitting the road to close the sale on their company’s stock. However, before you head out, you can greatly improve your chances of success by taking the pulse of what’s on a portfolio manager’s mind. This includes the most compelling aspects of your business, as well as the potential land mines that can derail a conversation quickly. For this reason, investor perception studies have been very successful in helping chief executives understand current investor sentiment and expectations for future prospects.
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