As the public trust of corporate America has dipped along with the economy, more attention and pressure is being placed on CEOs and other C-suite executives to deliver the right messaging to shareholders and other stakeholders. Executives, particularly CEOs, are the faces of an organization. And with the spotlight on CEOs shining more intensely these days, communications executives need to better understand and leverage the strong link between their leadership and the reputation of their organizations. That could mean a branding effort around one or more C-suite executives. Expertly linking leadership with an organization’s brand has the potential to move the reputation and trust needle in the right direction.
Branding the C-Suite: How to Develop Message-Focused Leaders
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