Build and Protect a Brand From the Inside Out

For companies doing business in this digital age, every consumer with a smartphone is now a potential reporter with an instant megaphone. For PR executives, promoting and protecting the brand is more critical than ever. What organizations are on the outside is a reflection of what they are on the inside. Here are some tips for building your brand from the inside out. â–¶ Have a strong focus on creating line of sight for your employees.

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