Account Whisperer: Keeping the Client Satisfied


The account is three months old and the results have so far been great. Your team has rolled out an innovative campaign and the hits have poured in, including significant exposure in your client’s top five media outlets. Web site visits for your client’s firm have more than doubled and third parties have already started to adopt the messages you and your team have been pushing. Everyone is over the moon —except the client. At first you respond by putting pressure on the team to deliver more, but nothing you do seems to make a difference.

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