PRSA Member Petition Sparks New Debate On the Merits of APR

A-P-R: No other combined three letters have caused as much discussion and debate in the PR world and in the blogosphere as these have. The most recent PRSA accreditation (known as APR) flare-up involves a group of prominent PRSA members, including Richard Edelman of Edelman and Art Stevens of StevensGouldPincus, distributing a petition to remove APR as a condition for being a national PRSA director or officer. The goal is to obtain at least 1,000 signatures and present them to the PRSA Assembly on Oct. 15 in Washington, D.C.

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