Mid-Course Budget Check: Resource Adjustments Are Fruitful


It’s that time of year, at least for a number of PR execs, to take a look at where your organization’s budget stands. With revenues still being affected by the economic slump, top leadership is, most likely, perusing budgets line by line. So it’s important for PR executives to take a midyear budget/resources gut check, and figure what is working, what’s not, and where to better position dollars and people for the rest of the year. PR News recently asked some communications executives how they go about assessing where they are with PR budgets, and factors they take into considering when moving resources from one area to another. ALIGN WITH BUSINESS GOALS Steve Astle, VP of corporate marketing at FICO, is one executive who is currently assessing his team’s midstream efforts.

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