Clear Definitions Key To Successful Vendor Procurement

Hiring vendors: It’s certainly not a sexy PR topic like crisis management or social media. Whether it’s the need for Web development, printers, media buyers, custom publishers, back-end PR technology or videographers, securing the right vendors is important to the success of any PR team or organization. Given the state of the economy in the last few years, taking a closer look at your organization’s vendor procurement process can’t hurt, and its something that Michael McDougall, VP of corporate communications and public affairs at Rochester, N.Y.-based Bausch + Lomb, has been focusing on just within the last few months.

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