Money Meltdown Lesson: Climb Out of the Bunker


Despite all of the changes over the past couple of years, namely the economy and the business climate, it’s nice to know that some things have stayed the same—such as the value of proactive communications. This is surely a time for corporate leaders to face their stakeholders with straightforward talk about the challenges we face today, as well as offering up prospects of a better future. With many executives still preferring to stay out of the media spotlight, those who take the lead with communications can expect greater visibility for their companies at a time when customers, employees and investors are searching for new products, jobs and opportunities for capital. Claire Koeneman Over the past two years, the economy—and the financial world at the center of it—has undergone significant changes. Bank bailouts.

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