Out-There Execs: PR Strategies To Optimize Speaking Opportunities

Despite living in an age when an endless amount of content is streamed out into cyberspace and back to the small screens of our digital devices, the spoken word—in a live venue—is not dead. In fact, it’s very much alive and becoming a more integral part of a PR executive’s arsenal. A recent Weber Shandwick report illustrates this: In a study of the top 50 most admired companies, CEO participation at prominent global forums has increased 96% from 2007-2009, while other C-level executive appearances at other top events rose by 40%. So despite the tough economy, executive scrutiny and limited budgets, executives are clamoring to speak at events, which goes against the conventional wisdom of many in PR. “What’s interesting about these findings is a lot of our clients were saying the speaker service is dead,” says Jennifer Risi, EVP of Weber Shandwick’s Global Strategic Media Group.

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