Quick Study: Social Media Habits; Closing the Brand Crisis Gap

â–¶ Social Media Habits: Euro RSCG’s study of more than 1,200 social media users offers insights on how communications pros are using a myriad of options available in social and online media today. According to the study, the world is expanding and narrowing at the same time because of social media’s “hyperlocalization” quotient. And “cyberdisinhibition”—being willing to behave in ways they wouldn’t do in person—has both emboldened users and led them to inappropriate behavior. Significant findings include: