Case Study: An Iconic Brand Gets Nostalgic and Goes Digital to Engage Consumers of All Ages

by PR News | 10/12/2009

Company: LEGO Systems

Agency: Flashpoint PR

Timeframe: 2008

Tonka trucks, Barbie and Ken, Etch-A-Sketch, Cabbage Patch Kids, Beanie Babies—these iconic toy brands were each best-sellers in their own right, having become symbols for entire generations of children over the years. LEGO Systems, the company behind the toy building brick sets, is among these long-standing toy leaders, having emerged as a favorite among children of all ages.

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