Bouncing Back: PR/Comms Lead Companies Into the Future


Is the economy showing signs of a comeback? The news is flooded with mixed messages, with predictions of a turnaround date ranging from early 2010 to—gasp—as far off as 2017. Regardless of various soothsayers’ accuracy overall, individual industries could begin experiencing growth—and, in turn, growing pains—any time now. When the engine kicks back on, senior managers need to have a solid game plan for communicating with all their various stakeholder groups, from customers and employees to bloggers/media professionals and investors. Indeed, organizations’ communications during the last year (or more) have been focused primarily on crises of all shapes and sizes, from announcements of layoffs to declarations of bankruptcy, to corporate restructurings.

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