How to Build Your Brand on a Shoestring Budget

Budgets have been slashed. Advertising is in a slump. Social media is on the rise, with a yet-to-be-defined return on the hype. Companies are struggling to make sense of the conventional landscape of the market and of all they thought they knew about marketing. Yet one clue emerges out of the chaos: Brands drives business. Optimize your brand to optimize your market share. But is it that simple?