Seeing PR Executives as Agents of Change


Individuals seem to face each new change in their lives with considerable trepidation. The one constant seems always to be that we, as individuals, are ill prepared for and uncomfortable with change when it comes. This is also true of organizations and social systems. Mike Herman As change agents, it is incumbent upon PR professionals to provide the tools and strategies that can help our organizations and clients manage and control those changes, not just communicate the approach and impact of these forces and changes after they happen. WHAT IS CHANGE MANAGEMENT?

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