Case Study: Charter Sheds Light on Impending Broadcast Technology Transition


Company: Charter Communications Timeframe: Dec 2007-June 2009 When television became commercially available in the late 1930s, it completely revolutionized the way information was transmitted and consumed. From news to entertainment, its programming captured the attention of audiences around the country—and the world. Charter Communications positioned itself as the go-to resource for surviving the digital transition without being left in the dark. Relative to the monumental advancements since television’s consumer debut, though, the technology behind many of its broadcasting formats remained practically unchanged since analog became standardized between the 1940s and 1950s. Finally, after many decades, came the push for a global transition from analog to digital broadcasting, which enables a more efficient and higher quality distribution of content.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.