Food for Thought: Integrating Marketing & Public Relations

When PR and marketing go hand-in-hand, as they did for NBC Universal/Bravo’s “Top Chef: The Tour 2,” all teams involved maintain a delicate balance between the needs of the advertisers/sponsors and the interests of the targeted consumers; anything overly promotional—or not promotional enough—could upset 50% of the audience. But, according to Brian Hunt, senior vice president, marketing and sales strategy, TV Networks Distribution, NBC Universal, “We were committed to bringing our distribution partners and foodie fans alike an even bigger and better interactive experience with the hit series they love.” To do this, Hunt’s team divided the tour events’ features to play to both audiences’—consumers and sponsors—interests. Opportunities for affiliate partners at each city stop included: • One reserved cooking demonstration; • Meet and greets with “chef-testants”; • Top Chef trivia wheel sponsorships; • Logo placements; • Advertising services and sponsor tables; • Promotional spots appearing on plasma televisions airing throughout the events; and, • 150 on-air spots. As for consumer attractions: • Chances to win prizes by answering Top Chef trivia questions; • Access to Top Chef computer game and BravoShop.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.