Food for Thought: Integrating Marketing & Public Relations

When PR and marketing go hand-in-hand, as they did for NBC Universal/Bravo’s “Top Chef: The Tour 2,” all teams involved maintain a delicate balance between the needs of the advertisers/sponsors and the interests of the targeted consumers; anything overly promotional—or not promotional enough—could upset 50% of the audience. But, according to Brian Hunt, senior vice president, marketing and sales strategy, TV Networks Distribution, NBC Universal, “We were committed to bringing our distribution partners and foodie fans alike an even bigger and better interactive experience with the hit series they love.”