Case Study: Bravo/NBC Universal Execs Cook Up an Integrated Marketing Campaign Fit for a Top Chef


Company: Bravo and NBC Universal Timeframe: March-June 2009 NBC Universal/Bravo’s Top Chef was a hit with audiences from the moment it first aired, way back in the pop culture stone age of 2006. Its delicate mix of reality TV drama and culinary mastery helped it land the title of the No. 1 food show on cable. Now, with five seasons and two spin-offs under its belt, the brand is revving up for the Aug. 26, 2009, debut of season six.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.