Case Study: Bravo/NBC Universal Execs Cook Up an Integrated Marketing Campaign Fit for a Top Chef

Company: Bravo and NBC Universal Timeframe: March-June 2009 NBC Universal/Bravo’s Top Chef was a hit with audiences from the moment it first aired, way back in the pop culture stone age of 2006. Its delicate mix of reality TV drama and culinary mastery helped it land the title of the No. 1 food show on cable. Now, with five seasons and two spin-offs under its belt, the brand is revving up for the Aug. 26, 2009, debut of season six.

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