Wrestle Mania: LESSONS LEARNED


According to Gary Davis, vice president of global public affairs for World Wrestling Entertainment (WWE), the 2008 “Smackdown Your Vote!” campaign taught the team two important lessons about executing communications campaigns. • The programs in which organizations give of themselves are the ones that work best. “Smackdown Your Vote! has worked because from the top of our organization on down there is a tangible commitment,” Davis says. “The media resources WWE brings to bear on this program are important, but what really makes it work is the ability to give people within the organization time to become personally involved. The commitment shown by our WWE Superstars and Divas has also been important to the program’s success. Ultimately, it was that people commitment that convinced our partners of our sincerity.” • Don’t be afraid to fail. “We have tried all types of activities to engage young voters. We have registered them at book and autograph signings, and at our live events,” Davis says. “We have held retail promotions. Our stars have attended rallies at high schools and colleges. Some activities have worked better than others. However, out of some of these less than successful activities, we have been able to conceive other successful initiatives. If you don’t try, you have no chance to succeed.”

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.