Make Twitter an Effective Business Tool in 4 Steps

It is not uncommon for users contemplating Twitter to come to the conclusion that getting involved with yet another social media platform would be a frivolous waste of time. However, more and more professionals are finding Twitter to be a highly effective tool for a large number of business activities, including market research, business development, lead generation, customer support and recruiting. The key is in the right approach to the platform. Despite lingering questions, corporate use of Twitter is growing dramatically. The platform is also touching more and more corporate departments, expanding from marketing and PR into customer service and HR, essentially reaching every corporate activity.

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