Tips and Strategies for Thriving in Niche Markets

As the economy teeters from bad to worse, businesses big and small are all asking the same question: How can we soften the market’s blow and maximize success? Yet, in an ironic twist to the post-dot-com bubble burst, many consider the technology industry to be virtually recession-proof. Seeing the failing economy as grounds for tremendous opportunity and ingenuity, tech-specialized PR firms are continuing to grow and flourish in the downturn. With all things considered, how are these firms faring better than other agencies in this economy? What drives their growth?

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