Internal communications just might be the most multifaceted of all communications’ sub-functions. After all, it’s one part employee relations, one part HR/talent management, one part crisis communications, one part change management—and, thanks to the recession’s dismal effect on the job market, one part therapy. Indeed, managing all these dimensions is a monumental challenge on its own. Too bad that for most communications execs, it’s just one of their many responsibilities.
For Better or for Worse: Employee Engagement, Recession-Style
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