Zeroing in on Your Universe of Online Influencers

You could have the greatest messaging, the best brand identity or the coolest content in the world, but if you don’t know where your target audiences are talking to each other online, you’ll never get their attention. Likewise, if that same target audience is bad-mouthing your brand on some social media platform, you won’t know until it’s too late. But unless you have an army-sized staff to troll the Internet 24/7, monitoring all social media for compelling conversations (positive or negative) is an impossible task.