PR in the Unfriendly Skies: Pinnacle Air vs. Air France


As someone who flies far more frequently than most, the recent spate of airline disasters has, needless to say, captured my attention. Within days of both the Air France disaster and the Colgan Air crash in Buffalo, I was on the same type of aircraft, wondering whether I should have any faith whatsoever in the assertions of airline CEOs. The fact that I am far from the only passenger who is questioning the safety of this mode of transportation has left the entire airline industry with a monumental image crisis. The reality is that we don’t experience a high volume of airline disasters in a short period of time; having seen several in recent months, the 24/7 news types (and Congress) have gone into overdrive, scaring us with endless stories about the dangers of air travel. (In reality, statistics prove year after year that air travel is exponentially safer than driving to destinations.

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